Are digital skills important for your career?

Our careers forecast

It won’t only be the jobs of IT and computer programmers that will change as a result of technical advances in our computer-based world. Advances in digital technology will have a radical impact on every career and every job. Are you ready for the jobs of tomorrow?

Courses & Programs


Executives and C-level employees provide the vision for direction, funding, and resourcing. Digital will be an increasing portion of most budgets, so managers at that level need to make informed decisions. It will be increasingly critical to be sufficiently versed in digital technology to approve key plans, projects and budgets, so these tools can best serve your company.

According to the Oxford Economics Leaders 2020 Report, "It is hard for companies to get where they need to go if their leaders do not know the way.... The best leaders not only have a strategy for going digital — they are sharing it with employees across the organization." *


Project Managers

When you are responsible for overseeing project developments in digital technology and digital media, you need to know what affects costs and timelines – positively or negatively. The better your skills in digital technology, the better you can make sure that projects stay on time and on budget, with the quality your company needs, as project managers will be increasingly charged with being versatile in estimating and managing digital assignments.

"The professional project manager might become a thing of the past – unless he or she evolves to embrace the new transformation economy."

Information Age

Planners and Strategists

Planning and strategy lead the charge for most companies, defining the roadmap for the future use of technology. Outsourcing to gain this knowledge is often no longer cost-effective or practical, as technology decisions are constant in most industries and a mastery of technology management is becoming a core competency of all companies. Your role in creating the strategic plan for any company or any industry will be first and foremost to take technology into account.

"Across all industries—from consumer goods to health care, manufacturing to financial services— more companies are "going digital." The revolution of digitization is fundamentally changing the way companies make and sell products as well as reach customers. From capturing "Big Data" insights to creating online platforms for inventory management or customer service, there are significant opportunities — and challenges — for traditional companies... Those that successfully make the transition are poised to reap competitive advantages."

Korn Ferry Institute


According to Forbes Magazine, marketers need to have seven core digital skills including how to design a basic webpage and online content, how to program and use a CMS, and how to collect and analyse data. If you don’t have these skills, you may find yourself obsolete in your field in the very near future.

Marketing itself is becoming more predominantly a portfolio of digitally-based materials, as television, print, and radio are diminishing in audience and impact. Understanding both how audiences engage with digital and how to build digital tools are part of a strong marketer’s repertoire of skills.

Specialty Fields

Industries which have historically had a separation between specialized staff and technical staff are finding that the boundaries are blurring. With the increased capabilities of digital technology, from surgical implements to communications platforms to data analysis, you will need to have the skills to understand, use, and create digital tools as part of your role.

"In the near future 90% of jobs - in careers such as engineering, accountancy, nursing, medicine, art, architecture, and many more - will require some level of digital skills."

European Commission, 2015

Career Changer

Consultancy firm McKinsey sees that many of the roles with the fastest pace of growth involve digital technology. Core roles in industries that aren’t usually associated with digital are rapidly becoming more technology-driven, from physicians to city planners. And jobs that formerly allowed employees to work either with or without digital tools are now increasingly tech-driven: journalists, graphic designers, advertisers and marketers, and scores of other roles. Fundamentally, companies now strongly prefer candidates who have a solid understanding of digital as part of their broader overall skill set.

If you are looking to move into a different field, you should strongly consider developing digital skills that build from your work experience and education to allow you to stand out in the field of applicants.

Career Builder

If you are looking to be promoted into a higher title or position, building core digital skills gives you an advantage in the marketplace.

You can execute on your own ideas, dig into data, and provide solid solutions. With increased job responsibilities, your capacity to influence the choice of tech tools and solutions means you can provide valued direction and expertise that sets you apart from others.

For the next generation of corporate leaders, it will be extremely helpful, if not mandatory, to have strong working knowledge of what technology can do. The digital tools that companies need to stand out in their industry are frequently being imagined and developed by non-technical teams. Mastering the knowledge to do that effectively and accurately is critical to project – and career - success.